Did you know that Japanese auto manufacturer Nissan has a rather larger presence in the U.S.? It's true. Consider the brand's factory in Canton, which has produced over 2 million vehicles, nearly $2 billion in payroll generated, the assembly plant is prepping to celebrate its 10th anniversary in 2013. To commemorate this occasion, the company will host a series of events to highlight the accomplishments of more than 5,000 employees and show its commitments to Central Mississippi and the Metro Jackson community in particular.
The next 12 months will be a very important time for Japanese auto brand Nissan. The company will introduce two new vehicles and will also introduce the 2013 Nissan Sentra. This year, the Nissan Altima and Nissan Pathfinder received updates.
The Nissan GT-R has gained a good bit of fame due to its performance on the Nurburgring race track in Germany. Recently, the vehicle faced off against Porsche to see who was faster on the lap and took the title, and now Chief Engineer Kazutoshi Mizuno has announced that the company will race the "Godzilla" model on the track again to set a new lap record for the quickest street-legal production vehicle.
Have you ever been in a situation where you've lost control of your vehicle? Or do you know someone who has? Perhaps you were drowsy and dozed off at the wheel, or maybe you even experienced some serious medical complications that required all of your attention. Either way, the scenario can be quite frightening. Wouldn't it be amazing if cars could control themselves in these situations? Well, don't fret, reader; Nissan is working on that!
This isn't the first time that auto brand Nissan has collaborated with the world's fastest man, Usain Bolt, but it is the first time the company has done so for charity. The brand recently created a special one-off "Bolt Performance GT-R" for charity!
Perhaps you've heard of "Lane Assist," which alerts drivers when they've drifted out of their driving lane or "Brake Assist," an in-vehicle technology that automatically slows it down when the vehicle's on-board computer senses that a crash is about to occur.
Emergency Assist for Pedal Misapplication is a high-tech tool that compensates when drivers hit the gas pedal instead of the brake pedal on accident. This new feature is designed to reduce accidents in "parking lots and other spaces where a car could collide with walls if a driver mistakenly depresses the accelerator instead of the brake…
In 2011, Nissan partnered with ESPN to run a series of ads revolving around its Heisman House, which showcases recent Heisman Trophy winners performing home-y activities and interacting with each other in amusing ways. Now, six new ad spots have been generated, with new faces appearing within them. This season's campaign includes the following new performers: Georgia Bulldogs legend Herschel Walker (1982 winner), Archie Griffin, former USC quarterback Matt Leinart (2004 winner), and college football's only two-time Heisman winner (1974, 1975).
Since 1992, over 430,000 new Nissan Sentra models have been built in Aguascalientes, Mexico at the brand's manufacturing plant, and that number will be increasing very soon. Now that production of the new 2013 Nissan Sentra has begun, Nissan has invested about $150 million in the facility at this point.
Did you know that Japanese auto brand Nissan has a special performance branch called Nismo? This line of sporty vehicles includes a range of extreme RS versions within it, and both Nismo and RS vehicles are slated to increase in volume very soon. The UK-built Nissan Juke Nismo will arrive first, but that's only the beginning of the brand's super-sporty offerings.